I've been meaning to blog about this but I just have been too caught up with tests and thesis submission. Anyhow, I am referring to Compass Point's claim that it's shoppers can "Save Planet Earth" simply by shopping there. . Let's try and dissect the poster.
First, it says, if the shopper spends $20, he/she can "Share" eco-friendly tips. Apparently the "best" tip wins the shopper $120. The greatest irony is this: The best eco-friendly tip in reality is to stop mass-consumerism, shopping, and advertising. I'd be damned if that won you anything.
Going down the poster, it says "Learn to be Green", and by attaching a loan receipt of four books from Sengkang Community Library to any $20 receipt, it wins the shopper a monopoly set, and a chance at %100 Metro vouchers. First of all, it seems they left the learning to be green part to the shopper, without specifying the type of books. Heck, he could borrow 4 books along the lines of "How to destroy Planet Earth in 5 minutes" and still win everything on offer. In any case, Singaporeans being Singaporeans, they'd probably just borrow books for the Monopoly set. And it still doesn't address the consumerism problem.
The next three seem to look a little friendlier, but two of them still require you to spend. And honestly, "Saving Planet Earth" is a load of bull. Planet Earth would do well without us. More like saving ourselves. These corporate people should get their perspectives right.
Now we look at the wordy parts. "Carry it green at Compass Point". Apparently, you spend $30 dollars and get a free Compass Point Shopping Bag. So if you spend below $30 you don't qualify to join the Compass Point (Pseudo) Environment Club huh.
"Shop and Learn How You Can Save Planet Earth". And then it says you get a free $5 voucher when you spend $100, I think with that Compass Point Shopping bag. I honestly don't see the link between the title and it's description. Labelling everything green out of desperation I suppose.
"Lucky Green Dips". Instant lucky dip with $50 spent. How's that green again?
"Going Green Saves You More". Even more bizzare stuff. It says, bring your own carriers or containers to enjoy offers from some participating outlets. And then one of the outlets is Best Denki. IF you buy refridgerators. Sure, my Compass Point Shopping Bag can fit THOSE. CITIGEMS are participating too, and you get a diamond pendant at a hugely discounted price. Point number one. There is no such thing as a green diamond / precious metal mining company. Number two. Retailers don't discount at such rates unless they are sure they are still earning from it. Too bad to those who bought these lumps of metal and carbon at their original prices.
The one that takes the cake though, is the Grand Prize of their lucky draw. You get a CAR!! Spend all the money to be green, then burn it all away with the petrol! How smart!
In a nutshell. It's a scam. CASE should get on their backs. Token effort is given about being green, and it's just a bandwagon to jump on to generate sales of ignorant people who want to be on the same bandwagon with little effort. This a blatant attempt to DELIBERATELY mislead shoppers. There no way to shop to your way to "green-ness". Unless you are shopping to buy forest patches to protect. Which Compass Point and their Frasers Centrepoint management have obviously no interest in. It's like "Buy more cigarettes and learn how to prevent lung cancer!". Bunch of bull excreta.
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1 comment:
I wish everyone would understand, as you do, that that 'being green' will require that we look deeply into our souls to examine how we live our lives. Most people would love to think we can simply shop our way out of our problems, and most companies would love to help them think that way.
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